Arabian Musk

Arabian Musk takes you to a summer evening on a road that winds through the Atlas Mountains and leads to the Sahara Desert. The air is filled with the familiar, glycerine-like scent of leather care products, reminiscent of the riding gear of a nearby stable. Not far away, at the foot of the Atlas, lies a stable owned by a dear friend. Here she takes care of the legendary horse CALAFETE, a beautiful figure recognized worldwide from Montale’s Arabians Tonka campaign.

As the daylight begins to fade, giving way to the mystical blue hour, you stop in front of an endless palm grove. The dates scattered across the ground are almost caramelized under the day’s blazing sun, releasing a deep, intoxicating aroma. Nearby, an oasis emerges, surrounded by orange blossoms, whose delicate scent fills the dim air. This journey, like the scent itself, is a metaphor: sometimes the destination is less important than the path taken, and every moment along the way becomes a source of joy and wonder.